Add-on: Sponsor Manager
$79/year
Stop fumbling through spreadsheets when a sponsor asks how their campaign performed.
Give sponsors a report they’ll forward to their boss.
When a sponsor asks “did our campaign work?”, you have one shot to make the number feel real. Sponsor Manager pulls together everything — episodes featured, ad positions, downloads delivered, and link clicks driven — and puts it in a formatted report you can send in minutes.
No spreadsheet. No scrambling. Just a report that reads like you have a media team.
Sponsor profiles
Company name, primary contact, campaign start and end dates, agreed rate (per episode or flat), and notes. One record per sponsor — assign it to episodes rather than re-entering details every time.
Per-episode ad placements
Assign sponsors to episodes with ad position markers — pre-roll, mid-roll, post-roll. Multiple sponsors per episode, multiple positions per sponsor per episode. The data follows the episode; you never enter it twice.
Sponsor reports
Which episodes featured which sponsors, ad positions, campaign date ranges, and publish dates — exportable as CSV. When the Analytics Dashboard add-on is also active, download counts are appended to every row and CPM calculates automatically.
Link clicks, not just downloads.
Downloads tell sponsors how many people could have heard the read. Link clicks tell them how many acted.
When Outlinks is active, you can assign your sponsor’s redirect URL directly to their Sponsor Manager record. Every click — from your show notes, from the podcatcher, from your subscriber emails — flows into the sponsor’s report alongside episode data.
That changes the conversation. Instead of “here are your download counts,” you’re showing them which episodes ran their ad, what it reached, and the actual clicks their URL received by channel. Sponsors who see that data renew. Sponsors who see downloads alone keep negotiating.
Even More Powerful With
- Outlinks — assign sponsor redirects to sponsor records; link clicks (web, podcatcher, email) appear in the sponsor dashboard and report exports
- Analytics Dashboard — enriched report with download counts, CPM calculation, and a dedicated sponsor performance panel with campaign timeline
- Podcast Workflow — sponsor confirmation tile in the Episode Workbench lists assigned sponsors with per-sponsor checkboxes and inline assignment
Works with
- Requires: Benecaster Starter plan or above
